Market Trends of North America Pasta and Noodles Industry
This section covers the major market trends shaping the North America Pasta & Noodles Market according to our research experts:
Rising consumption of convenience food in the region
Convenience foods are growing in popularity in North America as a result of social and economic changes, as well as increasing expenditures on food and beverages, increased awareness of healthy foods, changes in meal patterns and existing food habits, and the desire to try new products. A growing number of women entering the workforce, the use of household technologies, and rising consumer income are boosting the convenience food retail market. For instance, as per the Bureau of Labor Statistics, in the United States, women's labor force participation in 2021 was 71.75 million while in 2020 was 69.23 million. As convenience foods are easy and quick to prepare, their demand is expected to grow significantly in the next few years thus also boosting the demand for noodles and pasta.
Moreover, players in the pasta industry are regularly introducing new products to meet the needs of consumers. For instance, in September 2021, Summer Fresh, Canada's leading manufacturer of prepared salads and dips, announced the launch of its new ultra-healthy, ready-to-eat pasta and noodle bowls inspired by "Street Foods", Sun Fresh Heat'N Eat Bowls. Made from simple, clean ingredients and ready in three minutes, Summer Fresh's exciting new product line provides consumers with convenience and versatility without compromising on flavor or quality. Through these new launches, the companies are attracting new customers and retaining existing ones. As a result, new products are being launched on the North American market for pasta and noodles, contributing to its growth.
The United States is the largest market in North America Pasta and noodles market.
The United States is the largest market in North America and the market is experiencing steady growth owing to the increase in consumption of convenience and ready-to-eat foods, due to the increasingly busy lifestyle and rising average annual household food expenditure in the country. In the late 19th and early 20th centuries, Italian and Asian cuisines were widely popularized by mass migrations to the United States. As of 2021, 13.6% of residents in the United States were foreign-born according to US Census Bureau. Asians brought various types of noodles, which became very popular on the streets of the United States, and Italian street food, such as pasta and pizza. As well as that, instant noodles are one of the most popular snacks that are gaining a lot of traction in the United States, which will increase market revenue during the forecast period.
Furthermore, there is a significant demand for pasta and noodles as they are easy to prepare and take very little time to cook. The market is largely driven by multiple multi-cuisine restaurants and local restaurants present in the country that specialize in a wide range of cuisines. A further advantage of pasta and noodles is that they have a long shelf life and this has resulted in a surge in demand in the market. In addition, health and wellness pasta has gained popularity in recent years thanks to its high fiber content, gluten-free nature, and low carbohydrate content. In 2021, Tsutomu Foods Co.,Ltd. introduced one of its products, SoyNyack Gluten-free Konjac Noodles containing Soybeans to the United States.
