Market Trends of North America Meal Products Replacement Industry
This section covers the major market trends shaping the North America Meal Replacement Market according to our research experts:
American Consumers Opting for Special Diets Strive on Meal Replacements
Owing to the rising prevalence of obesity and diabetes among Americans, consumers are rigorously monitoring their regular diets and nutrition intake, and they are increasingly inclining toward meal replacement products. There are numerous companies primarily dedicated to offer tailored meals, such as shakes and drinks, for people willing to cut regular diets to effectively lose weight.
For instance, Herbalife, a company based in the United States, features programs, such as Quickstart, Advanced and Ultimate, under which it offers meal replacement shakes and dietary supplements to help people slim down. As a result, many consumers looking for effective diet plans to lose weight or increase their metabolism are opting for such efficient plans, eventually supplementing the North American market growth.
Increasing Consumption of Meal Replacement in United States
The demand for the multi-purpose functionality and on-the-go convenience of meal replacement products, such as drinks, is increasing and are attracting the American consumers. In addition, the presence of retail outlets that are suitable for convenient foods to benefit from both planned and impulse purchases, poise advantage for the increase sale of meal replacement products in the country.
In the United States, the majority of consumers prefer nutritional bars and ready to drink products to satisfy hunger by replacing a meal. For instance, according to FoodBev Welch's survey conducted in 2017, around 92% of millennials were reported consuming snacks (including nutritional bars) as a meal replacement at least once a week. Additionally, around 26% of the millennial population in the United States consume snacks as a meal replacement, therefore driving the market further.
