Market Share of North America Luxury Car Industry
The North America Luxury Car market is consolidated and majorly dominated by few players, such as GM, Tesla, and Ford amongst others. The market is highly driven with factors like advanced technology, more comfort, growing investment in R&D projects and growing market of electric and autonomous vehicles around the region. To provide more luxurious experience to the people, major automotive luxury car manufacturer is investing huge amount on R&D and making joint venture with other industry players.
In March 2020, BMW announce the newest additions to their 3 Series model line, the performance plug-in-hybrid 330e and 330e xDrive Sedans. These models comes with eDrive technology, advanced driver assist, safety and infotainment systems.
In January 2020, BMW i Ventures announced that they are investing in Software Motor Company (SMC) a startup involved in development of intelligent motor systems. The new motor system is based on switched reluctance technology, which is managed by advanced cloud software.
North America Luxury Car Market Leaders
Tesla Inc.
BMW AG
Volvo Group
Ford Motor Company
Fiat Chrysler Automotbiles
*Disclaimer: Major Players sorted in no particular order
