Market Size of North America Liquid Hand Soap Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.50 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
NA Liquid Hand Soap Market Analysis
North America Liquid Hand Soap Market is projected to witness a CAGR of 3.50% during the forecast period, 2022 - 2027.
The COVID-19 pandemic has made a significant impact on the liquid hand soap market growth in the North American marketplace. Further, increased coronavirus positive cases have raised the adoption of safety trends in home, office, and other public places, which, in turn, is likely to boost product demand. Moreover, sighting the rising demand for liquid hand soap and other hand hygiene products, market players are rapidly investing in introducing liquid hand wash solutions. For instance, owing to the increased demand for liquid hand soaps and other hand hygiene products during the COVID-19, in Sept 2020, Henkel invested 23 million in order to increase the production of antibacterial liquid hand soap and hand sanitizer products in Geneva, New York facility.
The North American liquid hand soap has witnessed a shift in consumer preference toward hand hygiene products, such as liquid hand soap. In addition, the increasing demand for health and wellness products, owing to the rise in communicable diseases, has increased the demand for hand hygiene products.
Liquid hand soaps have largely preferred over the normal hand soap as consumers perceive it to be more effective and convenient to use, hence propelling the market growth.
