North America Kombucha Market Size

North America Kombucha Market Analysis

The North American kombucha market size is expected to grow from USD 1.02 billion in 2023 to USD 1.83 billion by 2028, at a CAGR of 12.42% during the forecast period (2023-2028).

• In recent years, the North American region has witnessed a surge in the popularity of kombucha, driven by its perceived health advantages, such as enhanced digestion and immune system support. Furthermore, the region's growing emphasis on health and wellness trends has fueled a rising demand for kombucha. Millennials, in particular, are embracing healthier lifestyles, shifting away from alcoholic beverages and favoring nourishing alternatives like kombucha. This shift in consumer preferences is anticipated to generate substantial demand for kombucha in the foreseeable future.
• Changing lifestyles due to rising health awareness and the need to opt for functional food and beverages are growing among consumers. They increasingly choose less processed fortified food and beverage products that preserve possible health benefits. Fermented drinks have been shown to aid in treating cancer, arthritis, and other degenerative disorders. 
• Kombucha is an example of a product high in enzymes and bacterial acids. It increases energy and immunity, removes toxins and detoxifies the body, rebuilds connective tissues, decreases headaches, and aids in weight maintenance. Thus, kombucha consumption is increasing in North America, owing to consumers' desire for healthier options.
• Additionally, key manufacturers are focusing on product innovation to fulfill the requirements of consumers. For instance, in June 2021, Australia-based Remedy Drinks launched zero-sugar shelf-stable kombucha products across national retailers and multiple distribution channels in the United States. The product will be offered in cans and four flavors: peach, ginger lemon, mixed berry, and raspberry lemonade. 
• Furthermore, the United States Food and Drug Administration (FDA) stated that this product is safe for human consumption when adequately prepared and thus has been commercialized in many countries. Also, kombucha will be increasingly significant to consumers looking for food and drink products that support them to stay healthy.