North America Jam, Jelly, and Preserve Market Size

North America Jam, Jelly, and Preserve Market Analysis

The North America Jam, Jelly, and Preserve Market size is estimated at USD 1.7 billion in 2024, and is expected to reach USD 2.08 billion by 2029, growing at a CAGR of 4.17% during the forecast period (2024-2029).

The COVID-19 pandemic has disturbed the way the supply chain operates with the jam, jelly, marmalades, and preserves market in odd ways. As the previously ready supply of raw materials like jars, fruits, and sugar, among others, for production has become an unsteady supply. For instance, according to the FAO, the agricultural products that faced a severe hit are cereals, groundnut, castor oils, jams and jellies, sugar, etc., due to international borders canceled flights and disruptions in shipping activity and Canada, which imported CAD 135.045860 million worth jams, fruit jellies, and marmalades in 2019.

In the United States, small companies, like Sqirl, have been experimenting with berries to give their jams a touch of wine flavor. This makes their products stand out in the market, beyond the usual delicacies offered by established brands. Thus, product innovation is one of the key drivers for new brands, which gives tough competition to the existing brands in the spread market.

Most consumers in the developed countries have been looking for food spreads without any inclusion of artificial additives, owing to the associated long-term adverse health effects. Manufacturers are inclined toward the usage of natural flavoring agents, preservatives, and sweeteners, as they are the key ingredients used in sweet spreads to extended the shelf-life of the product. Thus, in 2018, Polaner debuted Polaner Fruit & Maple fruit, and the product is sweetened with golden maple grove farms' pure maple syrup and is available in four flavors: strawberry, raspberry, peach, and blueberry.