Market Trends of North America Human Machine Interface Industry
Automotive is Expected to Hold Significant Share
- The automotive industry has been witnessing significant advancements over the past several years. Increased emphasis is being given to advanced driver assistance systems (ADAS). Moreover, customers in this segment increasingly demand feature-loaded vehicles that give them more control over the vehicle.
- Additionally, infotainment systems have also witnessed drastic changes over time, with automotive companies increasingly providing large touch panels in vehicles, primarily cars, enabling the users to interact with the vehicle more efficiently. Companies such as Tesla, General Motors, and Ford Motor Company increasingly provide these features in their vehicles to attract more customers.
- Moreover, various automotive companies, such as Tesla, are continuously developing autonomous vehicles that can drive by themselves while keeping the passengers informed about the routes, traffic conditions, speed, and other aspects. Herein, HMI technologies play a vital role in providing real-time information to passengers.
- Modern vehicles already employ a variety of interaction methods that were inconceivable only a few years ago. Drivers use a hands-free HMI system to interact with their vehicle, connected systems within it, and the environment surrounding it. Such advancements in automotive designs promote the adoption of HMIs in the automotive segment.
- For instance, in November 2022, Ford Motor Company announced the launch of a new ultra-high specification ranger platinum pickup with exterior detailing and finishes that enhance the Ranger’s characterful design. Also, Ranger Platinum is available in five-seat, double cab specification and is powered by Ford’s 3.0-liter V6 turbodiesel engine.
- Also, in recent years, the integration of smartphones with vehicle HMIs has gained prominence in North America. Apple CarPlay and Android Auto allow seamless integration of smartphone apps with the car's display, providing familiar interfaces to drivers. This minimizes the learning curve for using in-car systems and promotes safer usage of smartphone features.
- Furthermore, voice recognition systems, powered by natural language processing, enable drivers to interact with the vehicle using spoken commands. These systems have evolved to understand context, allowing for more conversational interactions. Drivers can adjust settings, make calls, and send messages, all while keeping their hands on the wheel and eyes on the road.
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United States To Hold The Largest Market Share
- The North American region is expected to move towards adopting IoT in its operations quickly. This is majorly contributed by countries such as the US. According to the GSMA, the urgency to deploy IoT projects is significantly more substantial in the US than in other countries.
- The US is considered to be an early adopter of various technologies. Many heavy industry companies are accelerating their digital transformation journeys due to recent global events, particularly in engineering, mining, oil & gas, and manufacturing fields.
- Moreover, OnLogic, a global industrial computer hardware manufacturer and IoT solution provider, announced its plan to build a new 125,000-square-foot global headquarters in South Burlington, Vermont. The new facility accommodates the growing production needs of the company while also providing its local team with an environment fostering continued innovation. Moreover, the USD 50 million project aims to house manufacturing, testing, warehousing facilities, and all other business operations to support the production of the company's small form factor, industrial computers.
- Human Machines Interfaces also provide manufacturers with asset management capabilities. Accuracy in real-time data and reports allows managers to be more efficient and make just the right maintenance plans for businesses. As such, industries are increasingly adopting HMIs to enhance their asset management capabilities.
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