Market Size of North America Home Fitness Equipment Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.09 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Home Fitness Equipment Market Analysis
The North American home fitness equipment market is projected to record a CAGR of 2.09% during the forecast period.
The North American market has witnessed significant growth due to the rising health awareness among consumers, with the growing adoption of exercises related to physical well-being, weight management, improving body stamina, and muscular strength driving the market.
The rising percentage of the obese population and increasing health concerns are the other major factors driving the home fitness equipment market. According to the Centers for Disease Control and Prevention (CDC), in 2022, over 42% of Americans were obese, while around 30.7% were overweight. Overweight or obese conditions affect more than two-third thirds of Americans. Obesity is more prevalent among people who are between the ages of 40 and 59.
The rising preventive healthcare measures and the augmenting healthcare costs are enabling consumers to engage in regular workouts to remain fit. With the growing demand, manufacturers operating in the market are expanding their presence to achieve a competitive advantage. For instance, in September 2020, Peloton Interactive Inc. launched two new products for its home smart gym lineup, Bike+ and Tread, for USD 2,495. The new exercise bike joined the original Peloton model, which is still available for USD 1,895. At the same time, the Tread is the company's new entry-level treadmill, with the original model becoming the Tread+ for USD 4,295. Sedentary lifestyles, hectic schedules, and the growing consumer interest in at-home workouts have prompted the use of at-home fitness equipment in the North American region.
