Market Size of North America Hair Styling Tools Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 1.66 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Hair Styling Tools Market Analysis
The North American hair styling tools market was valued at USD 1,918.67 million in 2020, and it is projected to witness a CAGR of 1.66% during the forecast period (2021-2026).
The market for hair styling appliances in the North America has been moderately affected by the COVID-19 pandemic, the major impact has been observed among the beauty and hair salons due to the lockdown norms. However, the demand for home hair styling appliances has seen an upsurge demand in the category.
Further, a US-based hair styling tool company Chi hair tools stated that at the beginning of the COVID-19 pandemic, the company lost 98% or 100% of its business. However, the company is able to make it up with the pivot to consumer-facing marketing, the company's DTC e-commerce sales grew by 600% from April to August 2020.
The market studied has witnessed significant growth, following the surge in expenditure pertaining to hair grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired hairstyles.
Wireless and portable hair dryers meet convenience needs of individuals thus, driving the market forward. Cordless and rechargeable AER dryers are posing stiff competition to companies such as Philips, in the wireless hair dryers' category. Companies in the hair dryer market use lithium-silicone batteries to innovate in portable dryers. Wireless products are an upgrade in the hair dryer category, where the smart sensors analyze the surrounding air quality and humidity to automatically modify heat settings.
