Market Trends of North America Fruits and Vegetables Juice Industry
This section covers the major market trends shaping the North America Fruits & Vegetables Juice Market according to our research experts:
Rising Preference for the Organic Food and Beverages is Driving the Market Growth
Research on natural, ingredient-based foods has shown that organically grown fruits and vegetables are good for you. People in North America are drinking more organic and digestive health-improvement drinks because they care more about their health, want to control their weight, have digestive problems, and are more aware of how products are made. Consumers are opting for products that do not have chemical ingredients, leading to a rising demand for natural and organic food and beverages. This change in the consumer's preference is expected to lead to high demand for juices that are organic in nature. Currently, the companies are more focused on offering organic juices of mixed types, as they include higher nutritional content and enable the manufacturers to offer a blend of different varieties of fruits, vegetables, and others. For instance, the R.W. Knudsen Family brand's offering includes nearly 100 types of natural, organic fruit and vegetable juices and natural sports drinks. Their natural flavors are generally derived from botanical sources. Moreover, it does not contain refined sugars, preservatives, artificial flavors, petroleum derivatives, or monosodium glutamate (MSG). All of the R.W. Knudsen Family's suppliers provide signed affidavits certifying their products do not contain any of the aforementioned ingredients.
The United States is Expected to be the Largest Market
The Fruit and Vegetable Juice Market trends in the United States identify a number of factors that are likely to lead to accelerating growth in a market that has shown little momentum in recent years. Because the number of multicultural consumers is growing, there are likely to be more large households. This is likely to have an outsized effect on the growth of the juice and juice drink market as a whole. Consumers are welcoming new juices and juice drinks with wildly innovative forms and flavors. A variety of fruit and vegetable juices are achieving popularity in the wave of trends and fads driven by juice bars, beverage companies, and smoothie chains that have a significant impact on health-obsessed juice consumers. However, juice manufacturers have a strong reputation among consumers, and consumers still regard juices as a healthy alternative, in spite of concerns regarding sugar content. However, the prices of 100% juice and nectars are still high for a large segment of consumers, making these categories affordable only for a relatively small segment of consumers with higher purchasing power. Thus, the growing demand for healthy beverages and convenient snacking in the country is propelling the demand for fruit and vegetable juice in the market studied.
