Market Trends of North America Freeze Dried Products Industry
This section covers the major market trends shaping the North America Freeze Dried Products Market according to our research experts:
Rising Consumer Expenditure on Convenience Food Products
- The growing middle-class population and the availability of products from international players in the region increased the demand for freeze-dried foods. Moreover, consumers in the country opt for freeze-dried products as they have become an easy meal choice, are convenient, and provide a long shelf life. Products like freeze-dried yogurt are also delicious, on-the-go snacks consumed during lunches and car trips, making it a popular product in North America.
- The market is primarily driven by rising expenditure on food and beverage, introducing products with longer shelf lives, increasing impulse purchasing, and growing demand for convenience foods that can be prepared quickly due to a shortage of available time.
- For instance, per the data cited by the Bureau of Labour Statistics, an average American spent USD 159.09 on prepared frozen foods annually in 2021. Owing to fast-paced lifestyles and the need for a quick meal among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. Frozen food products are considered to provide that benefit as most of them can be cooked within less time for consumption. These factors have been propelling the market growth.
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United States Holds a Prominent Share in The Market
- In the United States, consumers are increasingly demanding freeze-dried foods like gluten-free mozzarella cheese that are used for making meal preparations easier, owing to the hectic lifestyle of individuals. Also, with many manufacturers in the country expanding their product portfolio by launching freeze-dried foods, the market is set to grow rapidly in the region.
- There has been a surge in the market for preserved food owing to the trend of busy lifestyles. Thus, it has increased demand for quick meal solutions and convenience food which uses freeze-dried fruits and vegetables as an ingredient.
- Manufacturers are expanding their product portfolios with the launch of freeze-dried fruits and vegetables to cater to the growing demand in the country. Food created from natural resources is receiving much attention in the country. This has prompted market participants to introduce a wide range of freeze-dried fruits, including exotic and tropical fruits, orchard and citrus fruits, and berries.
- Additionally, they are increasingly substituting natural tastes and colors for synthetic flavors and preservatives. According to the Bureau of Labour Statistics, in 2021, the average annual expenditure on frozen fruits amounted to USD 49.14 per consumer unit in the United States.
- The increased use of freeze-dried fruits and vegetables for manufacturing ready-to-eat meals, confectionaries and bakeries, and juices has further driven the market in the United States.
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