Market Trends of North America Footwear Industry
Increased Participation In Recreational And Outdoor Activities
In recent years, participation in recreational and outdoor activities has significantly increased in the region, primarily due to rising health concerns and various government initiatives toward promoting an active lifestyle among individuals. For instance, according to the Outdoor Industry Association, outdoor recreation participation of consumers in the United States significantly increased in 2022. The report stated that about 80% of the participants had participated in various outdoor activities like mountain camping and sports climbing. It further noted that about 881,000 people in the United States started trekking and hiking in 2022 alone. This increase in the number of participants in physical activities acts as a prime factor for the sales of athletic footwear optimized for specific activities and environments. Moreover, manufacturers innovate with materials, designs, and functionalities to satisfy consumers' preferences. For instance, in February 2024, Wolverine and Red Bull Scramble Series launched a limited-edition collection of boots, including the Rush UltraSpring Boot. The boots are designed with UltraSpring technology to provide cushioning for off-road use and feature motorsport-inspired elements. They have full-grain leather and a breathable membrane to wick away moisture.
The United States Is The Biggest Consumer Market For Footwear
The United States is one of the most prominent markets for footwear owing to its highly evolved retail landscape and increased participation of individuals in sports and outdoor activities. Besides this, increased consumer spending on athletic footwear as a fashion statement due to the athleisure trend contributes to the market growth. Moreover, manufacturers target younger demographics, such as Gen Z, who emphasize uniqueness and personal style and constitute an important consumer segment, through various product launches. For instance, in April 2022, Nike released new golf shoes to prepare for The Masters, including the TW’ 14, Lunar Control, and Lunar Clayton shoes. All three models feature premium white uppers with various color design details, including the outsole, lacing eyelets, and Swoosh. Besides, footwear incorporating enhanced performance, comfort, and customization is gaining popularity in the country. For instance, in September 2023, Adidas launched new designs for its most popular 3D-printed shoe line. This Adidas 4D series features a 3D-printed midsole from a printer and the US-based material maker Carbon.
