Market Trends of North America Food Colorants Industry
This section covers the major market trends shaping the North America Food Colorants Market according to our research experts:
Growing Demand for Clean Label Products
Clean-label ingredients are consumer-friendly ingredients, which are natural, organic, non-GMO, and very minimally processed. Clean label products are 100% natural, non-GMO, and organic. The demand for natural ingredients is growing, owing to the increasing health concerns of the customers, regarding the adverse health effects of artificial ingredients. Furthermore, consumers demand clean labels on products to know what exactly they consume and at what levels. Their interest in identifying the ingredients present in products has triggered the clean label products market. Consumers in the region are highly concerned about the long-term effects of synthetic colors on health, and so prefer natural colorants in their foods, this, in turn, boosting the market studied.
United States Dominates the Market Studied
The stringent norms for food colorants in the United States is primarily due to the rising incidences of foodborne illness and increasing demand for safe food products, free from obnoxious food additives. Currently, the market is dominated by synthetic food colorants but the shifting trend of consumers towards natural food colorants is estimated to drive the latter at the highest possible growth rate. Moreover, Canada is expected to follow the U.S. in terms of opting for those colorants that are officially listed and validated for their safety of use in the food products. Additionally, FDA regulations also require certified and exempt colors to be declared as 'artificial color' or 'artificial coloring' on the food labels. Color manufacturers must prove to FDA that all coloring used in the U.S. is safe. FDA publishes a 'positive list' of safe colors, which includes every compound that can be used.
