Market Trends of North America Flavors & Fragrances Industry
Growing Demand for Plant Derived Ingredients
- The unceasing innovation and developments in the flavor market have been tapping the emerging food and beverage industries. Plant-derived vegan flavors in the food ingredients market have emerged as a boon for businesses dedicating operations to vegan products. Moreover, the rising vegan population in the region remains the primary factor boosting the market studied.
- Underlying concerns about animal welfare majorly influence consumers to switch to a proclaimed healthier diet, as does the longing for people to manage their weight. Moreover, natural flavors are quickly replacing artificial flavors on the market because they are less likely to cause cancer than substances like benzophenone, ethyl acrylate, pyridine, and styrene.
- Consumers are also looking for labels that are easier to read and have fewer ingredients, which they interpret as a sign that the product is better for them. This scenario welcomes progressive food product launches, eventually uplifting the demand for cruelty-free natural food colorants, preservatives, and flavors.
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United States Hold the Major Share in the Market
- The flavor and fragrance market in the United States is a significant market as the consumers in the country are open to trying new food products, which shows consumers' affinity for ethnic flavors and dishes. The Asian and Hispanic populations are rising in the country, which has led to the emergence of ethnic new tastes and flavor profiles. Such factors provide a great opportunity for the flavor manufacturers to launch natural ethnic flavors, such as fish sauce, doenjang, garlic chives, ginger, and lapsang souchong, to boost their growth.
- For instance, Sensient Technologies, a US company, offers an Asian Flavors Kit or World of Chili Peppers under its Savory Flavors segment. There is also growth for exotic fragrances from the personal care segment. Players in the market are bringing various product offerings with new innovative fragrances.
- Moreover, the flavoring industry extensively uses imports of spices such as turmeric, cumin, cardamom, and other spices. Hence, flavors and fragrances included in ethnic recipes have an immense potential to grow in North America.
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