North America Energy Bar Market Size

North America Energy Bar Market Analysis

During the time frame of the forecast, the North American energy bar market is expected to register a CAGR of 4.2%.

Growing demand for functional food, indulgence, meal replacement, and on-the-go snacking is the major factor fueling the energy bar market's growth in North America. People between the ages of 18 and 50 are more likely to eat energy bars than those 50 or older. This is because people in this age group live at a faster pace.

Further, an increased concentration of the gym-going population, which likes to maintain their health and fitness, along with a diverse population, is driving the demand for nutrition bars. Furthermore, the popularity of "clean label" and "free-from" products is leading the way in North America, especially in the United States, which is expected to play a major role in the energy bar market's growth in the upcoming years. The demand for organic products is shown by new trends in the North American energy bar market.

In general, people have the tendency to consume big meals three to four times a day. This has created a negative impact on people's health. People are eating multiple smaller meals throughout the day as a result of increased awareness and a shift in eating habits. These factors have given a boost to healthy foods and the replacement of meals with energy bars. However, as the energy bars are prepared with quality ingredients packed with instant energy-providing food materials, the high cost of the raw material, processing equipment, packaging, and high profit margins result in a higher retail price of the bars, thereby restraining the market's growth.