North America E-Commerce Watch Market Size

North America E-Commerce Watch Market Analysis

The North America e-commerce watch market was valued at USD 6,419.71 million for the current year and is projected to register a CAGR of 9.16% over the next five years.

• Watches launched in recent years offering a local touchscreen interface for daily usage, an associated smartphone app handling features, and innovative features that always monitor the health and body condition are raising the demand for smartwatches in the region across all age groups. Additionally, with the growing penetration of the E-commerce industry in the region, purchasing watches has become more convenient than ever.
• Also, smartwatches have become more popular among all types of consumers, like working professionals, athletes, sports people, and fitness enthusiasts, among others. Thus, manufacturers are producing watches that can be useful and address all the problems of those professionals. They are keen on launching a watch that can be useful in all conditions through various e-commerce channels, which is attracting more new consumers and thus benefiting the market. For instance, in November 2021, Motorola expanded the wearable segment with the launch of its new smartwatch. Dubbed Moto Watch 100, the company has launched the smartwatch in the United States. The Moto Watch100 was launched with a 1.3-LCDsplay and featured a 42mm aluminum casing. The smartwatch also included features like a heart rate sensor and SpO2 monitor. It offers 26 sports modes which include basketball, biking, cricket, CrossFit, hiking, football, snowboarding, strength training, tuning, and more. The watch was made available on the company's website and through different e-commerce channels in the region.
• Moreover, the e-commerce industry in the region is growing owing to the convenience and fastest delivery services that the players offer, further supporting the market's growth. Due to the rise in hectic schedules and lifestyles, online shopping is becoming a convenient medium for purchasing watches in the region. It enjoys more popularity among the younger generation. The discounts and free bees provided by online sellers further attract consumers, which enhances online sales. With the growing purchases through online sales channels, major brands have been developing their online websites for convenience to customers. Also, the wide variety of products available on e-commerce sites influences the consumer to prefer E-commerce websites for their watch purchases.
• Additionally, some watch companies release limited editions or exclusive models exclusively for online sales. These online-only releases offer watch enthusiasts a sense of exclusivity and urgency, which boosts demand and enhances the allure of buying watches through e-commerce platforms. For instance, in February 2023, Hublot and Takashi Murakami collaborated to launch a collection of 13 unique watches and 13 unique NFTs. Twelve of these watches will be available for purchase exclusively online on hublot.com at the price of CHF 50,000 (excl. taxes).