Market Size of North America Deodorants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 8.29 Billion |
| Market Size (2029) | USD 11.48 Billion |
| CAGR (2024 - 2029) | 6.73 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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North America Deodorant Market Analysis
The North America Deodorants Market size is estimated at USD 8.29 billion in 2024, and is expected to reach USD 11.48 billion by 2029, growing at a CAGR of 6.73% during the forecast period (2024-2029).
The impact of COVID-19 on consumer purchase of deodorants was visible in the prices of products, as prices were slashed down to clear accumulated stock. Deodorants were not deemed necessary products during this crisis; hence, their demand was anticipated to be low. Traveling restrictions due to COVID-19 is certainly impacted the growth of the deodorants market for some time. Additionally, the decrease in consumer preference for maintaining grooming standards as people stay at home due to the COVID-19 outbreak negatively impacts the deodorants market.
The deodorants market in the region has grown due to rising hygiene awareness and the availability of various fragrances in various formats. On the other hand, the abundance of male grooming products supplemented by the presence of global vendors and growing demand for on-demand antiperspirants are expected to fuel the growth of the deodorants market altogether.
There has been an increase in demand for safe, natural, and organic deodorant products in the market due to the rise in consumer awareness about the harmful effects of paraben and aluminum compounds present in the deodorants.
