Market Trends of North America Computer Monitor Industry
This section covers the major market trends shaping the North America Computer Monitor Market according to our research experts:
Gaming Industry to Significantly Drive the Demand
- The gaming industry in the North American region has witnessed remarkable growth, especially in the United States. For instance, according to American Gaming Association's (AGA) Commercial Gaming Revenue Tracker, nationwide commercial gaming revenue in the country amounted to USD 14.31 billion in Q1 2022.
- As games heavy on graphics are increasingly becoming popular, vendors operating in the market are frequently launching new innovative products to fulfill the growing demand. For instance, in March 2022, Dell announced the availability of new G-series monitors in the US and Canada. According to the company, the new G3223Q is the upgraded version of the G2722HS model and includes 32-inch and 4K/UHD displays. The latest launch also offers DisplayPort 1.4, dual HDMI 2.1 ports, and "SuperSpeed" USB type-A connectivity.
- As the gamers often prefer to purchase monitors that are frame syncing enabled, the development of frame syncing technologies such as V-Sync, G-Sync, and Freesync help monitors synchronize the frame of games with the monitor refresh rate for better performance and stability and help prevent issue associated with monitors such as screen tearing, has been gaining traction in recent years.
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United States to Hold Significant Market Share
- The United States is the biggest market in the North American region owing to the large consumer base and the presence of several commercial and industrial establishments in the country, which is driving the demand for both gaming and consumer monitors.
- For instance, according to Computing Technology Industry Association (CompTIA), the United States is the largest tech market in the world and is expected to reach approximately USD 1.8 trillion by 2022.
- Furthermore, with the rise in demand for information and communication technologies (ICT) in response to the pandemic's disruption of in-person work and life, the ICT industry in the United States has emerged as the highest receiver of FDIs. For instance, according to ITIF, inward FDI of the United States increased by more than 114 percent in a single year, reporting USD 323 billion in 2021.
- Besides this, the United States is also among the largest PC gaming markets, further supporting the growth of the studied market. Some of the most popular games in the country include Fifa, COD, Minecraft, Counter-Strike, etc.
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