Market Size of North America Beauty And Personal Care Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 124.53 Billion |
| Market Size (2029) | USD 151.19 Billion |
| CAGR (2024 - 2029) | 3.95 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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North America Beauty and Personal Care Products Market Analysis
The North America Beauty And Personal Care Products Market size is estimated at USD 124.53 billion in 2024, and is expected to reach USD 151.19 billion by 2029, growing at a CAGR of 3.95% during the forecast period (2024-2029).
High disposable income and increasing focus on personal grooming are the major factors driving the demand for beauty and personal care products in North America. Moreover, the growing prevalence of skin issues and the busy lifestyles of consumers are boosting the demand for multi-functional products that help reduce symptoms such as wrinkles and acne. Besides this, brands focus on ambassador marketing and improving relations with macro- and micro-influencers to build equity.
In addition, celebrities and influential personalities in the entertainment industry are launching their product lines, relying on their large fan bases and social media followers. For instance, in July 2022, Selena Gomez's beauty line, Rare Beauty, introduced two new lip products: the Kind Words Matte Lipsticks and Liners. Furthermore, the wide assortment of products available on online platforms and consumers’ emphasis on saving time are impelling the demand for beauty and personal products through online retail channels. Due to improved security features for online payments, customer-friendly services, user-friendly shopping websites, and straightforward delivery, online beauty and personal care shopping portal usage is anticipated to increase significantly in the region during the forecast period.
