Market Share of North America Beauty And Personal Care Products Industry
The North American beauty and personal care market is highly fragmented due to the presence of several regional and global players. Key players focus on product development and innovation to meet consumers' needs. They also rely on mergers and acquisitions, geographical expansions, and partnerships to establish a broader consumer base and remain competitive. Further, companies are investing in digital and social media advertisements to expand the online presence of their brands. Some major players in the North American beauty and personal care products market are L'Oréal SA, Unilever PLC, Procter & Gamble Company, Coty Inc., and Estée Lauder Companies Inc.
North America Beauty and Personal Care Products Market Leaders
L'Oréal S.A.
Unilever PLC
Procter & Gamble Company
Estée Lauder Companies Inc.
Coty Inc.
*Disclaimer: Major Players sorted in no particular order
