Market Size of North America Bath & Shower Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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NA Bath & Shower Product Market Analysis
The North American bath & shower products market is projected to register a CAGR of 4.5% over the next five years.
- The North American market for bath and shower products is primarily driven by increasing awareness about health and hygiene among consumers. Consumers are showing a growing interest in organic, natural, vegan, plant-based, and cruelty-free products, which is boosting the growth of the market. In addition, consumers are becoming more inclined towards chemical-free personal hygiene products due to growing awareness about the harmful effects of chemicals such as parabens, silicones, and phthalates on the skin. This is fueling the demand for chemical-free bath and shower products.
- Another factor contributing to the growth of the market is the rising demand for products specifically designed for men. Manufacturers are trying to cater to this demand by introducing bath and shower products specifically for men. For example, in September 2021, Manscaped, a men's below-the-waist hygiene and grooming company, launched a new line of products that included a body wash daily shower gel and an upgraded crop cleanser groin wash.
- Manufacturers are also capitalizing on the growing interest of consumers in value-based shower gels, shower oil, and other such products by introducing consumer-oriented products in the market. For example, in August 2022, Phlur, a United States-based brand, launched a body wash and body lotion. The vitamin-enriched serum body washes are infused with skincare ingredients that gently cleanse and invigorate the skin. Formulated with coconut-derived surfactants, the wash gently yet effectively cleanses the skin without stripping. Sea water, glycerin, and algae complex help reestablish a healthy hydration balance of the skin, and vitamins and antioxidants help replenish skin for a smoother overall appearance.
