Market Trends of North America Bacon Industry
Increasing Preference for Premium Bacon Products as Breakfast Option
- Due to shifting preferences, palates/tastes, and the desire to try new products, consumers in the region have started choosing breakfast alternatives that contain meat, such as bacon. To increase customer satisfaction, fast-food restaurants like Burger King, Carl's Jr., and McDonald's have expanded the variety of bacon options available on their meal menus with different flavor profiles in North America.
- With breakfast appearing on more menus across restaurants, the food service outlets are incorporating more items, such as bacon, and creating meals in different flavor profiles, such as maple bacon, to satisfy the breakfast cravings of consumers willing to try new products. This may help the outlets to expand their customer bases with dynamic product offerings. In addition, the demand for bacon is increasing as consumers become more aware of and accept convenience meat products with better flavor, quality, and shelf life.
- Also, the market is growing due to consumers' rising intake of meat products like bacon due to their adoption of the paleo and keto diet plans. To expand their product offerings and keep ahead of the competition, several market leaders are also creating new variants of their products, such as low-calorie and gluten-free bacon.
- Globally, consumers have also started opting for breakfast from food service outlets, such as quick-service restaurants (QSRs), to eat on the go, thus, paving the way for the outlets to include more bacon-based breakfast options. However, new goods, such as turkey bacon, have opened up new avenues for market expansion.
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Online Sales Dominated the North American Market
- The region witnessed an increased interest in barbecue and pork-centric global dishes, which fueled the growth of several pork varieties and dishes in the past few years. The various pork varieties include bold, premium bacon varieties, such as applewood smoked bacon, thick-cut bacon, and candied bacon.
- The increasing consumption and preference for a variety of bacon enabled the manufacturers of bacon to develop new products with a blend of various flavors to meet the growing consumers demand. Additionally, manufacturers are also focusing on adopting various processes to develop new bacon products with added taste and flavors.
- Additionally, consuming fresh foods have several positive health effects. Americans eat fresh food for a variety of health benefits, but primarily to feel good and have more energy. All product categories in the online fresh food market have increased significantly in recent years. For instance, in 2021, according to a McKinsey survey in the United States, over 67% of consumers purchased fresh meats online, followed by 65% of deli meat online purchases. Therefore, the online fresh food business is expected to expand during the forecasted period in this region.
- Moreover, the United States' large young population, which constitutes most of the consumer base, has further facilitated this growth. In October 2021, Delivery Hero acquired Hugo's food and grocery delivery verticals and expanded its footprint in Central America and the Caribbean.
- Various online food delivery service providers are experimenting with innovative food delivery methods via self-driving cars, drones, and robots, positively influencing market growth. The significant urban population, busy lifestyles, and increasing penetration of the internet and smartphones are some of the key drivers that have driven the growth of online food/grocery delivery in the region.
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