North America Bacon Market Size

North America Bacon Market Analysis

The North American bacon market is projected to register a CAGR of 3.90% over the next five years.

• Consumers increasingly demand ready-to-eat and ready-to-cook meat products with better taste and quality. The increase in consumer awareness and acceptance regarding the convenience of meat products is an important factor driving the market's growth.
• As consumers of all age groups in the region seek convenient ordering options, many food retailers, such as McDonald's, are focusing on adopting kiosks so that customers can customize their orders and save time by avoiding standing in queues to place orders. Also, there is a growing market for bacon due to the popularity of pizza, breakfast sandwiches, appetizers, and hamburgers featuring bacon.
• Moreover, out-home consumption through various food service channels, such as quick-service restaurants, increased in the past few years. This led to the food service operators opting for various marketing strategies to broaden their consumer base and consolidate their business in the country. The bacon market is predicted to rise due to rising consumer demand for bacon at breakfast.
• Due to customers' shifting dietary patterns, meat-based breakfasts, like bacon, are in higher demand over other breakfast options, including pancakes. Also, consumers are seeking breakfast options like on-the-go food products because of their hectic lifestyles. However, the significant sodium and fat content of bacon increases the risk of heart disease and high blood pressure. Rising consumer knowledge of these effects has been slowing the bacon market's growth.