Market Size of North America Automotive Seat Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.50 % |
| Fastest Growing Market | North America |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
North America Automotive Seat Market Analysis
The North American automotive seat market was valued at USD 20.06 Billion in 2021 and is projected to grow to 26.13 Billion by 2027, registering a CAGR of 4.5% in terms of revenue during the forecast period.
Owing to the COVID-19 pandemic, vehicle production was slowed and demand was reduced, which hampered the overall automotive market in turn dipped the demand for automotive seats in the market. However, in 2021, the market bounced back and the number of vehicles sold in North America picked up the pace and the same momentum was carried over in the first half of 2022.
Over the medium term, the rise in vehicle production across the region is likely to witness major growth in the automotive seat market. The growing consumer trend toward comfort and elegant vehicle interior is likely to increase the demand for leather seats which in turn is anticipated to propel the market growth during the forecast period.
The United States is one of the key markets not only in North America but globally. Although the automotive industry is the largest exporter in the United States after that the aerospace industry. North America has several automotive OEMs who pioneer the global automotive industry due to their constant push for R&D activities. For instance, in the past five years, Stallantis, Ford, and General Motors have invested more than USD 35 billion in their U.S. locations. This investment is for the up gradation and expansion of assembly, plants, R&D labs, headquarters, administrative offices, and other infrastructure.
Additionally, as many governments in the North American region are encouraging the use of electric mobility, this is expected to be among the primary drivers that would aid in the growth of the automotive seat market in the region.
Introduction to heated -ventilated seats, memory seats and massage seats in luxury vehicles is likely to create lucrative opportunities for the market during the forecast period. For instance, customized intelligent seats can detect stress levels and notify the driver, while biometric sensing systems can monitor the passenger's health and well-being. In autonomous cars rotating seats are already becoming a regular feature.
