Market Trends of North America and Europe Vending Machine Industry
This section covers the major market trends shaping the North America & Europe Vending Machine Market according to our research experts:
Food Vending Machines are Expected to Witness a High Market Growth.
- After the Covid-19 outbreak, the need to decrease touch-points for a consumer has been driving demand for a mobile, touch-less, and app-less experience across unmanned food retail. Owing to this, several players in the market are innovating new products and processes to expand their footprint in the food segment.
- For instance, in April 2022, a machine called RoboBurger was installed inside the Newport Centre Mall in Jersey City, New Jersey. The vending machine offers a complete contactless ordering and delivery experience via a chute at the front of the machine. Customers can add toppings to their burger using a touch screen while the robot grills the patty and delivers it around six minutes later. The machine accepts cards, Apple Pay, and Google Pay.
- The continuous innovations in the food industry due to the consumers increasingly adopting easily accessible food solutions and ready-to-eat products are driving the demand for food vending machines.
- For instance, in March 2022, Andouillette, foie gras, or even ris de veau, a restaurant in a Charente town, France, set up a vending machine to facilitate its customers to buy fresh gourmet dishes to go. Faced with a drop in customers due to Covid, the managers of the restaurant La Cour in Ruelle invested EUR 27,000 to be able to distribute fresh, homemade dishes. The vending machine employed by the restaurant has a capacity of 40 fresh racks and offers four to six different dishes a day.
- Moreover, flexible, 24/7, scalable food & beverage options cater beautifully to the new hybrid working models across companies in the North American and European markets. With solid partnerships with the A-brands in food, beverages, and machine technologies, the market players can build a robust foundation for sustainable future growth. For instance, Selecta Group, a Food Tech company with a significant route-based, self-service distribution network in Europe, offering innovative convenience food services and world-class quality coffee brands in the workplace and public spaces, reported a gradual recovery of sales in 2021 in Europe as key markets wind down work-from-home policies and Covid-19 trading restrictions ease. They are reporting its full-year results on 31 December 2021. The coffee and food vending machine operator posted revenues of EUR 1.04 billion, an increase of 3.2% compared to the same period in 2020. The company serves Starbucks, Nescafé, Pelican Rouge, Lavazza and Miofino branded self-serve coffee machines across Europe. It maintains a presence across workplaces, healthcare facilities, transport hubs, service stations, and retail and leisure locations.
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The United States is Expected to Hold a Major Market Share.
- The US vending machine market is expected to grow throughout the forecast period, owing to the rising number of food chain centers and public utilities, including airports and seaports, which are adopting these vending machines. Vending machines also enable improving the checkout experience by reducing the queues.
- According to a Barbecue lab survey in June 2022, most Americans consume fast food 1-3 times a week. On any one day, 13% of Americans consume fast food. At least once a week, 83% of American households dine at fast food outlets. Fast food accounts for 10% of the average American household's annual income. Given the current scenario, the vending machines dispensing junk food are anticipated to hold a significant market share in the region during the forecast period.
- Regional companies collaborate with universities to promote their brand image and customer base. For Instance, in May 2022, Coca-Cola is in the final stages of negotiations with the University of Arkansas to become the university's official non-alcoholic cold beverage sponsor and provider. The university recently sent Coca-Cola written notice of its intent to award the contract, pending fulfilling a mutually acceptable agreement. The proposed agreement will last for ten years and go into effect on July 1. Coca-Cola was the university's beverage source for many decades before the current agreement with PepsiCo, which ends on June 30, 2022. Coca-Cola products will be sold in Razorback Athletics arenas, campus dining facilities, and vending machines.
- In November 2021, OpulenceMDBeauty, a premium eye-focused beauty company founded by a board-certified ophthalmologist, announced a special collaboration with Dana Evans, WNBA Champion, and All-Rookie Team Player. The agreement will strengthen the brand's dedication to confidently assisting women of all ages in presenting themselves while prioritizing their eye and vision health. It will also fund the rollout of game-changing lash vending machines on college campuses across the country, beginning with Evans' alma mater, the University of Louisville.
- According to the Centers for Disease Control and Prevention report, In 2021, over 3.7 million babies will be born in the United States, which is around 46,000 higher than in 2020. Vending machine demand for baby items is also increasing. A baby vending machine can be extremely beneficial to a parent who runs out of diapers or formula while out with their infant.
- The trend in the vending machine industry is greater payment security, driven by the option of cashless payment. Although swiping your card satisfies everyone's desire for speed and convenience, it isn't always the safest option. Due to data breaches and scams, the vending industry is collaborating with financial institutions to maintain the highest level of security. Trends like this will drive the studied market in the region.
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