Market Size of Non-Basmati Rice Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.12 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Non-Basmati Rice Market Analysis
Non-Basmati rice market is projected to register a CAGR of 4.12% during the forecast period, 2022-2027.
Non-basmati rice is known to offer several health benefits such as managing blood sugar levels, low cholesterol, and are rich in high fiber. The surge in the consumer's disposable income and a rise in consciousness regarding healthy life are the key drivers for the growth of the non-basmati rice market.
Several non-basmati rice such as PR 11 and PR 14 has a uniform grain size and does not stick upon cooking, which makes it an ideal substitute for basmati rice in delicacies like biryani and fried rice, thus driving the market demand for non-basmati rice. Apart from that, PR 14 non-basmati rice is rich in natural aroma and flavorful taste and comes with a nominal price which makes it a good substitute for basmati rice, thus, boosting the market growth.
Government initiatives in major non-basmati rice producing countries like India, Pakistan, Iran, and Nepal pertaining to assisting the state governments in promotion of non-basmati rice cultivation for export purposes, as well as encouraging farmers for growing non-basmati rice, educating them about the usage of right quantity of chemicals and fertilizers for boosting production, are some of the factors that have unleashed lucrative opportunities in the market studied.
However, the availability of counterfeit & adulterated packaged non-basmati rice are posing restraints over the forecast period.
