Market Share of Nigeria Location-based Services Industry
The location-based services market in Nigeria is poised to exhibit moderate fragmentation due to the substantial presence of market players, with numerous startups entering the arena. Notable companies operating in this market include Google LLC, Microsoft Corporation, Apple Inc., Huawei Technologies Co. Ltd, and Uber Technologies Inc.
In July 2023, Uber partnered with Sety, a Nigeria-based security services firm, to introduce an emergency in-app assistance feature for both drivers and riders in Nigeria. This move underscores Uber's dedication to leveraging technology to enhance safety standards. Furthermore, the company also disclosed its plans to introduce nationwide audio recording services, emphasizing its continued commitment to innovation within the e-hailing industry in Nigeria.
In March 2023, Polaris Digitech Limited (PDL), a Nigerian geospatial technology company, collaborated with Google Nigeria. This collaboration ensures businesses in Nigeria have access to enhanced geographic visibility, allowing potential clients to easily locate their office spaces. PDL stressed the importance of leveraging location data in various business processes, which enhances decision-making and oversight for the management team while also providing a smart approach for both technical and commercial divisions.
Nigeria Location-based Services Market Leaders
Google LLC
Microsoft Corporation
Apple Inc.
Huawei Technologies Co. Ltd
Uber Technologies Inc.
*Disclaimer: Major Players sorted in no particular order
