Market Trends of Nicotine Gum Industry
Rising Awareness Regarding Health Hazards Associated with Smoking
- The market for nicotine cessation products has seen a significant increase in demand from medical institutions and rehab clinics in both developed and developing countries. This trend is driven by consumers' preference for nicotine replacement therapies, such as gums and patches, to help them quit smoking due to the growing awareness of the harmful health hazards of smoking cigarettes.
- The American Heart Association (AHA) reports that smoking-related diseases result in more than 440,000 deaths yearly in the United States alone. Moreover, women aged 35 and older who smoke and take birth control pills are at a higher risk of stroke or heart disease, and cigarette smokers are 2-4 times more likely to develop heart disease than non-smokers.
- Governments are also taking comprehensive measures to reduce smoking rates, such as banning tobacco advertising and promotion, restricting smoking in public places, and implementing health education campaigns with bold health warnings on tobacco products. India's National Tobacco Control Cell (NTCC) is responsible for planning, policy formulation, monitoring, implementing, and evaluating the different activities under the National Tobacco Control Programme (NTCP). These measures have encouraged consumers to look for alternatives to reduce tobacco consumption, driving demand for the nicotine gum market.
- Additionally, the availability of various flavors has also contributed to the success of nicotine gum. Nicotine gum comes in a wide variety of flavors, including mint, fruit, and cinnamon, to make quitting smoking easier for the smoker without sacrificing flavor. Because of this, the popularity of nicotine gum has risen among smokers, who the flavor of conventional tobacco products may have turned off.
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North America Holds Significant Share in the Market
- North America has experienced an increase in the percentage of health-consciousness consumers supported by government initiatives and campaigns driving market growth in the region. Moreover, the region has the presence of major brands focusing on product innovations to capture the growing demand and achieve a competitive advantage in the market.
- For instance, Nicorette has launched a new nicotine gum product coated with ice mint lozenge with a smoother texture. Such factors are anticipated to drive the market growth during the study period. The United States holds the major share of the North American nicotine gum market.
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