Market Trends of Next Generation 3D Display Industry
Consumer Electronics to Provide Growth Opportunities
- With the vigorous development of VR, augmented reality (AR) is also gradually emerging. The future of VR/AR technology based on holographic display is predicted by analogy with the VR/AR based on binocular vision display and light field display, thus creating growth opportunities for next-generation 3D display in the consumer electronics industry. For instance, in June 2023, Apple Inc. announced the introduction of its first-ever mixed-reality headset, ' Vision Pro.' The headset is primarily positioned as an Augmented Reality device but switches between AR and VR effortlessly using a dial.
- The consumer electronics segment in the next-generation 3D display market will witness high growth due to rising technological advancement, and the industry stands to gain significantly if glassless 3D technology gains wider acceptance.
- In addition, the market will grow steadily over the forecast period due to an increasing uptake of these screens in various consumer electronic devices such as monitors, TVs, smartphones, digital photo frames and notebook computers. The glassless 3D display in consumer electronics allows viewers to adjust the image's viewing depth, giving them greater control over their viewing experience.
- According to Ericsson, worldwide smartphone subscription is expected to reach 7,516.0 million units by 2026. Thus, the increasing adoption of high-end smartphones has led smartphone manufacturers to introduce advanced smartphone features to stay ahead of the competitors, which in turn has contributed to the market growth and is expected to do so over the study period.
- Furthermore, several leading manufacturers are focusing on developing new products to meet the growing demand. For instance, in April 2023, Sony Corporation announced to introduce new 3D display, the ELF-SR2, which displays a stereoscopic image where viewers can see without needing special glasses.
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Asia Pacific to Witness Largest Growth in The Market
- Asia Pacific presents a very lucrative market for the holographic display market owing to the presence of developing economies as well as Countries like Taiwan have made great strides in the area of consumer electronics. Taiwan, China, , and South Korea. While the market in India is at a very nascent stage, however with a developing economy buoyed by a retail sector, increasing advertising expenditures, and improving public and private infrastructure in India, the demand for next-generation displays is expected to grow over the forecast period.
- Several leading players are focusing on bringing new and advanced technologies to the region, further supporting the market growth. For instance, in April 2022, Laqshya Media Group, a marketing communication group in India, announced to bring the immersive 3D display to India for Tanishq's season of bloom collection, Live a Dream. The display is installed at Bandstand Promenade, Bandra, in Mumbai. This 3D installation is a senatorial experience of fantastical realm of dreams and brings to life the elegance, complexity, and artistry of the assortment.
- Moreover, in May 2023, Motorola, a global smartphone brand, announced to launch of a new smartphone, "Edge 40," with a 3D curved display in India. The new smartphone is the perfect blend of cutting-edge technology, impeccable design, and software experiences that cater to the ever-evolving demands of consumers. Such introduction by the players will support the market growth.
- Further, the expansion of consumer electronics manufacturing capacities, The adoption of holographic displays is projected to grow especially in China's South Central Region due to the increasing exports into neighbouring Southeast Asian countries and lower average selling prices for various display technologies such as 4K, LCD, LED or OLED. among the different 3D display devices in the region.
- The easy availability of 3D gaming hardware and software in the region will boost the growth opportunities for next-generation 3D displays, as most of the prime vendors like Nintendo are based in the region, providing the region with a competitive edge over others.
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