Market Share of New Zealand E-commerce Industry
The New Zealand e-commerce market is highly competitive and fragmented with the presence of several players such as Countdown.co.nz, Trade Me, FishPond Ltd., Farmers, etc. The major players in the region are increasing their presence in the market by introducing new offerings and entering into strategic partnerships or acquisitions.
- January 2022 - NZ Compare announced the acquisition of the international, data-led, e-commerce comparison shopping business, PriceMe. PriceMe will complement the existing NZ Compare comparison websites Broadband Compare, Power Compare & Money Compare, and our online voucher site FreeVoucherCodes.co.nz. The acquisition will round out our comparison business and allow us to service an expanding client base and reach even more shoppers with the very best offers, deals, and promotions.
- February 2022 - Fashion e-commerce retailer Boohoo has branched into vegan beauty, launching a 50-product range across makeup and beauty. The launch of its vegan beauty range will showcase products inclusive of all complexions and skin tones, as well as a variety of kits, such as 'The Bronzed Glow' and 'The Brow Shape' set to reach customers keen to explore the latest makeup trends from TikTok and other social media websites.
New Zealand E-commerce Market Leaders
Countdown.co.nz
Trade Me
Farmers
The Warehouse NZ
Fishpond Ltd.
*Disclaimer: Major Players sorted in no particular order
