Market Trends of Netherlands Floriculture Industry
This section covers the major market trends shaping the Netherlands Floriculture Market according to our research experts:
Netherlands Importance for Trade Hub for Cut Flowers
- The Netherlands is the largest cut flower producer and a critical exporter to developing countries. Apart from being one of the market leaders for cut flowers, the Netherlands is also the central trade hub, especially in the area of Aalsmeer.
- The flower market in the Netherlands is a dynamic, fast-growing global industry defined by three major components, growers, wholesalers, and retailers. The Dutch flower auction, i.e., Royal Flora Holland, is Europe's main marketplace for cut flowers. Flowers worldwide find their buyers through this auction and the Dutch network of flower traders. It serves as an essential trade platform for traders from developing countries.
- The main export markets of floriculture are Germany, followed by the United Kingdom, France, Russian Federation, and Poland. According to the International Trade Center (ITC) trade map, in 2021, the Netherlands exported 680,090 metric tons of cut flowers valued at USD 5.7 billion. Thus, the increased demand for cut flowers globally is driving the export market in the Netherlands
Understand The Key Trends Shaping This Market
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Rose and Tulips are Dominating the Market
- Cut roses in the Netherlands vary in size (big and moderate Hybrid Tea roses and tiny Sweetheart roses), color (white through red and combinations), scent, and other characteristics. Across the country, some magnificent types are sold as solitary flowers. Of several rose varieties grown in the country, Red Naomi, Red Eagle, Pink Avalanche, and Avalanche plus are some of the most common.
- The demand for roses peaks on important days each year, such as Mother's day and Valentine's day. Several supermarkets and florists run special promotional campaigns such as Mother's day and offer special Valentine's day bouquets to increase their sales volume, which is anticipated to increase during the forecast period.
- The tulip is the second most prevalent flower. The weather in the country is considered ideal for growing tulips, with its long, cool springs and moist, well-drained soils. Every year, on National Tulip Day in January, Tulip season, extending from January-April, is officially inaugurated when Dutch tulip growers create a massive temporary garden filled with 200,000 tulips in front of the royal palace on Dam Square in Amsterdam.
