Market Share of Multi-Touch Attribution Industry
The competitive landscape of the multi-touch attribution market could be more cohesive, owing to several market players worldwide. The market players are strategically forming partnerships and collaborations to drive market expansion. Also, the companies are focusing on innovations and product development to enhance their market presence and global foothold.
In June 2022, Mediaocean, a platform for omnichannel advertising, announced that the company acquired Drishyam AI. It is a software company that automates the process of identifying the content of ads, interpreting their meaning, and optimizing them at scale.
In August 2022, Claritas, a data-driven company, unveiled Version 3.0 of its attribution solution, which supports algorithmic multi-touch attribution. It monitors customer interaction and provides unmatched accuracy for evaluating multichannel marketing initiatives.
Multi-Touch Attribution Market Leaders
Adobe, Inc.
Neustar, Inc.
Engagio, Inc.
Conversion Logic, Inc.
LeanData Inc.
*Disclaimer: Major Players sorted in no particular order
