Morocco Flexible Packaging Market Size

Morocco Flexible Packaging Market Analysis

The Moroccan flexible packaging market was valued at USD 1.77 billion the previous year and is expected to reach USD 2.18 billion by the end of the forecast period, registering a CAGR of 3.53%.

• Flexible packaging allows more economical and customizable options for packaging products. Flexible packaging products are particularly useful in industries requiring versatile packaging, such as the food and beverage, personal care, and pharmaceutical industries. It has grown popular due to its high efficiency and cost-effectiveness.
• Major technological trends are emerging in flexible packaging: growing e-commerce demand for shippable packaging or convenient packaging; the need to integrate technology with packaging is driven by rising demand for packaging materials with improved barrier qualities, product innovation, and increasing supply chain digitization.
• The growth of the food ingredients market in the region is driven by the expansion of the food and beverage industry, increasing consumption of dairy and frozen dairy products, and increased focus on demand for processed and packaged foods. Flexible packaging is the common packaging material. The growing demand for portable and suitable food packaging is driving the use of flexible packaging across various industries.
• The demand for flexible packaging products is generally driven by millennial customers, who prefer single-serving and on-the-go food and beverage foodstuffs. Its flexible packaging, durability, portability, and lightweight properties make it a prominent option for packing products. This is expected to drive the demand for flexible packaging in Morocco's food and beverage industry.
• Morocco is concerned about managing solid waste, especially non-biodegradable post-consumer plastics, mainly generated from the packaging industry. The government of Morocco is focused on developing action plans to reduce the amount of marine plastic pollution that enters the oceans. It plans to prevent this by adopting a "circular economy" to minimize waste and pollution by extending the life cycle of plastic products and promoting the sharing of materials and products. This can restrain the market's growth.
• In the era of post-COVID packaging, most consumers also became aware of sustainability as a broader idea, although having embraced the use of plastic for more advanced safety in terms of hygiene. The pandemic increased awareness of flexible food packaging. The crisis accelerated the online shopping boom, causing significant disruption to shopping and consumption habits, especially among rural residents who traditionally shop at retail stores. Multiple factors, such as the increasing use of soft and flexible materials, drive the market with varying impacts over the short, medium, and long term.