Market Size of Mints Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.20 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Mints Market Analysis
The global mints market is expected to register a CAGR of 4.2% over the next five years.
One of the critical aspects promoting the growth of the mints market is the rising awareness of oral health. Furthermore, an increase in oral issues, including plaque, discolored teeth, and foul odor, has been brought on by the increasing consumption of junk food, tobacco, and alcohol. For instance, the World Health Organization (WHO) estimates that oral health issues affect 50% of the world's population. This aspect will likely increase mouth freshener usage, which is anticipated to boost the mouth freshener market size. Therefore, driving the mints market.
Breath sweeteners flavored with natural or synthetic mint oil with varied concentration is gaining traction. However, the use of botanical extracts in confectionery is high due to consumers' expectations for authentic products, as they want clean-labeled products without compromising on the taste. To preserve oral health and keep their teeth and gums healthy, most customers prefer sugar-free mints to chewing gum that occasionally contains ingredients like Xylitol, among other things, to help teeth whitening.
Companies are using uniquely-designed metal tins for their premium range of breath sweetener packaging to enhance the customer appeal of the product. The rising health consciousness among consumers is increasing the sales of sugar-free mint confectionery. For instance, according to the Mint Research Council, One-fourth of the mint oil produced in the USA is used to flavor dentifrices, while the remaining one-fourth is used to flavor chewing gum (toothpaste, mouthwash, etc.). In the liqueur, confectionery, medicinal, and aromatherapy industries, the remaining 10% is used for flavor.
Government regulations on various mouth fresheners, including gums, could limit industry expansion in certain regions. For instance, chewing gum cannot be purchased in Singapore unless it is on a doctor's prescription or from a licensed pharmacist. However, demand may be driven shortly by product innovation and consumer acceptance of various product versions.
