Market Size of Middle East & Africa Fortified Bakery Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.12 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Fortified Bakery Products Market Analysis
The fortified bakery products market is projected to register a CAGR of 4.12% during the forecast period, 2022-2027.
Growing urbanization, the surge in the working population, the growth of out-of-home consumption, and increased demand for instant and nutritious products have been fuelling the continuous sales of bakery products in the Middle East. Fortified bakery products play an important role by improving the micronutrients and reducing the risk of deficiency in the population.
For instance, the total labor force in the Middle East and North Africa has increased from 143.37 million (2016) to 150.68 million(2021) according to World Bank data. The surge in the working population results in busy lifestyles which results in on-the-go consumption of foods. Fortified bakery items are filled with nutritious content such as iron, riboflavin, folic acid, zinc, vitamin A, and vitamin B12 as well as offer a filling meal, thus boosting the market growth among the working population.
On the other hand, increasing government support as regards encouraging the fortified ingredients used in bakery products further boosts the market growth. For instance, encouragement from international organizations such as World Health Organization (WHO), the United Nations Children's Fund (UNICEF), and Nutrition International (formerly Micronutrient Initiative) in the Middle East in rising awareness as regards to health benefits associated with the fortified bakery products are augmenting the fortifying of wheat flour in various countries such as Oman, thus boosting the market during the forecast period.
However, the availability of counterfeit & adulterated packaged fortified bakery products is posing restraints over the forecast period.
