Market Size of Middle East and Africa Sweet Biscuits Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.30 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
MEA Sweet Biscuits Market Analysis
The Middle East and Africa Sweet Biscuits market is projected to register a CAGR of 5.3% during the forecast period, 2022-2027.
The market demand is driven by the demand for convenience and go-to snacks. Frequent product launches with new ingredients and tasty flavors to match the changing consumer preferences are enabling the sales of sweet biscuits in the Middle East and Africa. With a focus on new product development and marketing communications, the companies are also engaging in various in-store promotions. These in-store promotions are likely to center on money-off promotions, such as extra value packs or buy-one-get-one-free.
Moreover, the expanding popularity of clean-label snack food is promoting product innovation in the industry. Key brands are using plant-based ingredients in sweet biscuits and cookies to tap into a vegan consumer base. For instance, in January 2022, the United Arab Emirates vegan brand Kind Lyfe launched new Pecan Pie Cookie Dough Bites. The brand is known for its delicious and guilt-free vegan cookies. Further, the sweet biscuit varieties with labels such as gluten-free, preservative-free, and non-GMO are anticipated to gain significant demand during the forecast period.
