Market Share of Middle East & Africa Sports Nutrition Industry
The Middle-East & African market for sports nutrition is fragmented, owing to the presence of numerous regional and domestic players. Companies are focusing on mergers, expansions, acquisitions, and partnerships, along with new product developments, as strategic approaches to boost their brand presence. For instance, in July 2016, Ascendis Health acquired two European health and care businesses, Remedica Holdings and Scitec International, primarily to attain growth in the market stuided. Key players dominating the regional market include The Coca-Cola Company, Abbott, PepsiCo Inc., and Tiger Brands, among others.
MEA Sports Nutrition Market Leaders
The Coca-Cola Company
Abbott
PepsiCo, Inc.
Tiger Brands
Ascendis Health
*Disclaimer: Major Players sorted in no particular order
