Market Size of Middle East & Africa Organic Baby Food Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.70 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Organic Baby Food Market Analysis
The Middle East & Africa Organic Baby Food market is projected to register a CAGR of 8.7% during the forecast period, 2022-2027.
The COVID-19 pandemic has put food safety, health benefits, and hygiene at the forefront of consumers' minds. Parents are inclined toward organic baby foods as they have a notion that organic products are safe and devoid of pesticides and other chemicals. Further, the presence of immunity-boosting ingredients such as vitamins C and E and selenium increases the appeal of these products to concerned parents.
Modernization of parenting due to the changing lifestyles and busy work schedules are driving the demand for packaged baby food which offers convenience over home-cooked food preparation. Additionally, consumers are aware of the ingredients used in processed baby food products and are increasingly interested in the clean label claims, which in turn accelerates the sales of organic baby food. The trend is particularly apparent in the Middle East region, driven by growth in the urban population, rising incomes, and a marked increase in the working women population.
Moreover, in response to the shift in consumer preferences, manufacturers are focusing on the introduction of new organic products with innovative flavors. For instance, according to Tetrapak, 27% of all baby milk and food launched in the Middle East in the year 2020 featured an organic claim, a 12% increase from 2019 indicating the growth of the market in the region.
