Market Size of Middle East & Africa Hand Sanitizer Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.10 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Hand Sanitizer Market Analysis
The Middle East & Africa hand sanitizer market is projected to grow with a CAGR of 5.1%, during the forecast period (2020-2025).
- The recent COVID-19 pandemic at the beginning of 2020 has spurred the market for hand sanitizer. This outbreak has reinforced the significance of regular hand sanitizing and cleaning practices among consumers and is thus among the prominent factors driving the market. However, the prices of hand sanitizers have witnessed a surge by retailers across several international markets, due to the swelling demand resulting from the COVID-19 pandemic.
- Furthermore, in an effort to increase awareness about the importance of infection control, some of the schools, especially in the developed countries across the region, have implemented educational programs on the topic. Also, manufacturers campaignings through social and mass media, as the majority of the young population (aged between 16 and 34 years) access the internet, have propelled the demand for hand sanitizers across the region. For instance, lifebuoy initiated commercials telecasting celebrities, which contributed to in spreading awareness regarding their product category.
- In addition, the demand for hand hygiene products has been exceeding the supply in both online as well as brick and mortar sale channels worldwide owing to the global outbreak of the virus in a short time span.
