Market Size of Middle East & Africa Energy Bar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.90 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Energy Bars Market Analysis
Middle East and Africa energy bar market is projected to grow at a CAGR of 6.9% during the forecast period (2020-2025).
- Consumers in the MENA region aspire to live better, thus, bridging the gap between nutrition and indulgence. Initially, energy bars were classified as a niche category, designed particularly for sports and athletes personnel. The growing demand for nutritional snacking and changing preference for energy bars as an on-the-go meal replacement is expected to fuel the market for energy bars in Middle East and African region, over the forecast period.
- Good for you' claims have dominated new product launches in the last four years. Availability with various options, from high protein to added fiber and allergen-free, these bars continue to offer consumers a convenient way to supplement their individual fitness, nutrition, and health.
- The e-commerce websites and chain stores have also adopted these health and wellness sections, in order to capture higher sales from the average consumers and daily exercisers.
