MEA Digital Signage Market Size

Middle East and Africa Digital Signage Market Analysis

The Middle East & Africa Digital Signage Market is expected to regsister a CAGR of 6.5% over the forecast period (2020 - 2025). It is a subset of signage uses methods, like LED, LCD, OLED, and projections, to display any content (mostly advertising), such as video, digital images, streaming media, and information.

• These are mostly found in public spaces, museums, transportation systems, stadiums, hotels, retail stores, restaurants, and corporate buildings, among others. Content can be displayed with the help of content management systems that can be run either from personal computers and servers or regional/national media hosting providers.
• Digital signage deployed in the form of digital hotel signs, video walls, or interactive kiosks provide various benefits, such as enhanced guest experience, increased customer engagement and satisfaction, reduced perceived wait times in queues, increased revenues and brand loyalty, and cut down on printing costs. Owing to such benefits, the digital signage market in the Middle East & African region is projected to witness robust growth over the forecast period.
• Besides, in the past few years, digital signage systems as the advertising medium have witnessed increased demand in the region, owing to the presence of several major retailers. Currently, printed signage displays are gradually being replaced by digital signage and have emerged as the most-preferred medium for advertisers.
• With applications, such as retail, transportation, hospitality, corporate, and education, digital signage is highly considered as a significant visual medium used for communication and information exchange.
• The potential for the deployment of digital signage is on the rise, with countries in the region, like the United Arab Emirates, transforming its cities into smart cities, which has been resulting in increased scope for more exchange of information. For instance, Dubai has been evolving quite rapidly compared to the rest of the world and is leading the way in the GCC and MEA regions. The vision developed by the Dubai government is, in this case, an essential enabling parameter.
• The COVID-19 outbreak and recent lockdown across the world have affected the industrial activities across the world, whose effects were visible in the regional economic development. The COVID-19 pandemic scenario has had a serious impact on the market studied. Some of the effects of lockdown include lack of availability of raw materials used in the manufacturing process, supply chain disruptions, labor shortages, fluctuating prices that could cause the production of the final product to inflate and go beyond budget, shipping problems, etc.