Market Size of Middle-East and Africa Dietary Supplement Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.35 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Dietary Supplement Market Analysis
The Middle East and Africa dietary supplement market is projected to register a CAGR of 8.35% during the forecast period (2022 -2027).
COVID-19 has impacted the overall supplements industry, as many stores were shut down or were reducing their business hours. Many companies in this region shortened their working hours to help employees restock shelves overnight and clean stores. The consumer demand for multivitamin supplements increased during COVID-19, as customers are looking to support their overall health and immune health, boost overall wellness, and reduce anxiety. As more consumers gain awareness and experience with the online and DTC (direct to consumers) distribution models, the market is expected to witness supplement manufacturers toward online channels in the coming years.
Dietary supplements are an emerging market in the Middle East and Africa region, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands.
The dietary supplement market has been flourishing in the region as the sports nutrition market has become more mainstream, fuelled by protein usage for sports and weight management. Additionally, increasing consumer awareness of preventative health care is contributing to the growth of the dietary supplement market in Middle-East and Africa.
