Market Size of Middle East and Africa IT Device Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.10 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA IT Device Market Analysis
The Middle East and Africa IT Device market is expected to grow at a CAGR of 7.1% for the next five years. The expanding number of customers is further influencing the market for the product due to the improved quality and features of smartphones, together with their falling prices.
- The Middle East and African PC market is performing stably. Although consumer demand has slightly lessened post-Covid, the PC market is still doing significantly better than before COVID-19. The region's total PC shipments were projected to be more than 14 million units last year. Although the demand for PCs, including laptops, desktops, and tablets, is expected to contract slightly in the coming year, it would again gain back its demand from 2024.
- Gaming laptops with slimline designs and desktop-like performance for gaming and other demanding applications saw an exponential increase in demand last year in the Middle East region. Students and young working professionals now demand gaming laptops because of a thriving gaming environment and the advent of competitive e-sports competitions.
- However, toward the end of the last year, it is not surprising that the demand for the IT device industry in the Middle East and Africa region has begun to decline, given how much of an impact inflation has had on practically every sector of the economy. Rising living expenses have restricted consumer spending on other commodities, especially IT devices.
- Encouragingly, over the period up to 2025, smartphone use is expected to rise substantially in the Middle East and Africa's less developed mobile markets, supported by continuing network investment by operators. Data usage in the region will soar by 430% between the previous year and 2027 because of rising user engagement with bandwidth-hungry apps like video.
- The post-Covid demand for both laptops and smartphones declined in the second quarter of the last year than in the same period during 2020. However, Apple's shipments increased by 2% YoY despite the downturn in the region, mostly due to improved distribution and product accessibility in GCC nations. The pandemic has brought to light the growing significance of digital technologies for crisis response and recovery planning. The crisis has also increased the possibility of accelerating Africa's digital development and created potential demand for mobile phones and PCs, which is expected to have a long-lasting impact.
