Market Trends of middle east dairy Industry
Increasing government-run health and wellness campaigns driving dairy product consumption in the region
- Consumers in the Middle East are developing a sense of healthy living and opting for food with functional attributes, including probiotic yogurt and sour milk drinks like laban and buttermilk. Consumer demand for convenient and healthy on-the-go snack options is the primary driver for the increasing consumption of dairy snack products across the region.
- Within the Middle East, Saudi Arabia dominates the overall dairy market with the highest consumption. The increasing government-run health and wellness campaigns designed to combat obesity and related problems (diabetes, high blood pressure, heart disease, and high cholesterol) are encouraging consumers to purchase healthier products, thus directly fueling the dairy market in the country. The Saudi government has been ramping up efforts to increase local production by encouraging manufacturers and producers with incentives and subsidies.
- The United Arab Emirates is another prominent market for dairy products. Increasing demand for flavored and organic dairy products due to the growing ex-pat population and changing consumption patterns are driving the consumption of dairy products in the country.
- Other countries like Kuwait, Oman, Bahrain, Qatar, Iran, and Iraq also contribute significantly to the market's growth. These countries are focusing on reducing their dependency on imports, and governments are taking various steps to support and promote local production. Thus, the consumption of dairy products in these countries is expected to increase at a higher rate during the forecast period.
Understand The Key Trends Shaping This Market
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The increasing butter production in the region attributed to improvements in animal husbandry practices and the rising demand for healthy dairy products
- The region's increased milk production due to investments in dairy farming, including the establishment of modern farms and adoption of advanced technologies
- The region's cheese production is increasing due to government initiatives promoting the development of small and medium-sized dairy farms
