Market Size of Middle East & Africa Collagen Supplements Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 5.65 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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MEA Collagen Supplement Market Analysis
The Middle East & Africa Collagen Supplements Market is projected to register a CAGR of 5.65% during the forecast period, 2022-2027.
Collagen is one of the top-selling supplements in the Middle East, owing to its key role in improving the health of hair, skin, and nails. The robust demand for collagen supplements is recorded, particularly among women, to prevent premature aging signs such as wrinkles, dry skin, and hyperpigmentation, among others. Further, consumers have better access to knowledge about health and nutrition, due to wide exposure to active media telecasts, lifestyle blogs, and social media. As a result, key companies are partnering with social media influencers to promote their product offerings to online consumers. Additionally, celebrity endorsement is a widely preferred marketing strategy to gain the attention of potential consumers.
Moreover, Collagen supplements in the form of pills, powders, and gummies are increasingly preferred for their convenience in consumption and effective absorption rate. These products are broken-down forms of collagen and sold as hydrolyzed collagen and collagen peptides. For instance, there is high consumption of dietary supplements, such as Vita Raw collagen pills, and COCOFLY hydrolyzed multi collagen 5 bloom peptide capsules in the United Arab Emirates, particularly among women consumers.