Middle East and Africa Chocolate Market Size

MEA Chocolate Market Analysis

The Middle East and African Chocolate Market is forecast to record a CAGR of 6.72% over the next five years.

Chocolate and chocolate-based products make most of their sales in the region through convenience stores and specialty outlets. The United Arab Emirates and most Middle Eastern countries rely on imports from major foreign brands, such as Barry Callebaut, Ferrero, and Lindt, rather than domestic production. Development in modern retailing also boosted the demand for chocolate in the Middle East. Furthermore, the large expatriate population in the Middle East and African countries, such as United Arab Emirates, Saudi Arabia, and Nigeria, contribute to the increasing demand for chocolates in the region. For this reason, imported chocolates have a huge opportunity in this region, as a proper distribution network can help improve the addressable market in the Middle Eastern nations.

Growing demand for artisanal chocolates is driving demand in this region, with several companies starting their establishments and using them to promote their brand. With the trend moving toward quality, the inherent flavor of cocoa beans is given a particular emphasis. The products in this segment are prepared using fresh cocoa beans and carved into chocolates by small-scale chocolatiers. The premium cocoa market, with sustainability certification and single-origin, accelerates the market's overall growth. This development is driven by the health trend and the quest for more exclusive products. Consumers place greater emphasis on the quality of chocolates, owing to increasing health concerns involving cheaper chocolates in the region and a surge in the popularity of fine cocoa. Therefore, consumers are willing to pay more for chocolate products that meet their demands.