Market Share of Middle East & Africa Beer Industry
The Middle East & African beer market is fragmented and the players in the market include regional as well as international companies. The market is growing as the market players use various corporate strategies and increase investments to grow in the market as well as to innovate and expand their product offerings in the market. Some of these strategies include product innovations, acquisitions, and expansions. For instance,in 2021 the South African Breweries introduced Castle Double Malt, a golden-tasting marvel and Africa's first double malt lager. The 410ml pearl, green, and gold can and the 340ml premium green bottle in which the new beer was packaged were both unveiled at Johannesburg's The Munro Boutique Hotel. The major players operating in the market include Heineken N.V., Diageo PLC, Carlsberg Group, Boston Beer Company, and Three Horses Beer.
MEA Beer Market Leaders
Heineken N.V.
Diageo PLC
Three Horses Beer
Carlsberg Group
Boston Beer Company
*Disclaimer: Major Players sorted in no particular order
