Market Size of Middle East & Africa Deodorants Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.10 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Deodorants Market Analysis
The Middle East & Africa deodorants market is projected to grow at a CAGR of 3.1% over the forecast period, 2020 - 2025.
- The market is majorly driven by the increasing awareness about health and hygiene among the people in the country, along with innovation in new formats and fragrances in the market. In addition, rising demand for gender-specific products is expected to enhance market prospects. Furthermore, marketing and promotion activities through media have further accelerated the brand growth by increasing consumer awareness regarding the content of the product, especially the natural and organic deodorants as consumers are now seeking deodorants containing natural ingredients due to rising adverse health effect of artificial ingredients in deodorants.
- However, the growing awareness towards the use of chemical substances in such deodorants, which is considered as a harmful substance for the skin, is expected to hinder the growth of the deodorants market.
