Market Share of Middle East & Africa Deodorants Industry
The Middle East & Africa deodorants market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
For instance, in Aug 2018, Epic launched a new range of body deodorants in the United Arab Emirates for both men and women, which is available in all major stores in the country as well as globally. Key players dominating the market include Unilever, Beiersdorf, The Body Shop South International Plc, Bath & Body Works Direct, Inc., SA Designer Parfums Ltd, and Church & Dwight Co., Inc., among others.
MEA Deodorants Market Leaders
Unilever
The Body Shop South International Plc
Bath & Body Works Direct, Inc.
SA Designer Parfums Ltd
Church & Dwight Co., Inc.
Beiersdorf AG
*Disclaimer: Major Players sorted in no particular order
