Mexico Print Label Market Size

Mexico Print Label Market Analysis

The Mexico Print Label Market size is estimated at USD 1.26 billion in 2024, and is expected to reach USD 1.55 billion by 2029, growing at a CAGR of 4.24% during the forecast period (2024-2029).

• Printed labels refer to polymer or paper materials printed on manufactured products to display logos, symbols, and information about the goods. It creates brand identities, identifies products, and maintains authenticity by eliminating counterfeiting. Printed labels are printed directly and have various advantages, such as detailed appearance, accuracy, and quality. Printed labels are commercially available in multiple formats, including wet adhesive, pressure-sensitive, and multi-part tracking labels.
• Technological advances and demand for innovative packaging due to intense competition and brand awareness are expected to support the market growth in Mexico. Growing demand for packaging from end-user industries such as food, beverages, and cosmetics is anticipated to drive the growth of the market. According to INEGI, the production value of the food industry in 2022 was MXN 1,784.31 billion (USD 102.98 billion approximately), and MXN 1,574.36 billion (USD 90.86 billion approximately) in 2021. Such a rise in food production will boost the demand for labels in the food packaging sector.
• The growth of the print label market is driven by the rapid rise of digital printing technology, which has increased the acceptance of digital printed labels.​
• The country also hosts Labelexpo Mexico, a significant trade event for labeling, product marking, and printing technology in Mexico. It offers industry companies, experts, and decision-makers a platform to understand the latest technologies, trends, and innovations in label and package printing. Exhibitors present their products and services, from printing machines and finishing technologies to materials and software solutions. The visitors to the event include printing and converting industry specialists and label designers who want to understand the latest devices and materials, global trends and challenges, and contact the industry's leading suppliers. Labelexpo Mexico was conducted in April 2023 at the World Trade Center in Mexico City, and it had about 5,878 visitors from 46 countries and 145 exhibitors.
• Label application faces concerns caused mainly by environmental conditions, namely temperature and humidity. Applying the labels only in dry, room-temperature states can be preserved. However, it is only occasionally possible to avoid harsh temperatures or moisture, such as in winter, summer, and cold warehouses.​ The print label market also faces challenges, such as label waste and stringent regulations on labeling materials. Manufacturers are focusing on developing sustainable label materials, such as biodegradable and recycled materials, to address these concerns.